- Hong Kong-based Bright Kingdom Development (BKD) appointed Andy Friess as the company’s new CEO and senior vice president of marketing and licensing. The company produces lights and sound toys across a variety of categories.
The former president and senior vice president of global marketing at Toy State, Friess assumes the role previously held by BKD founder and current chairman, KS Cheng. Friess takes the lead in overseeing all global operations, including BKD’s strategic growth plan and retail development. He is also directing the company’s product marketing and licensing programs, along with the expansion of BKD’s digital marketing platforms.
Cheng is focusing on further strengthening the company’s global supply chain through the management of new and existing strategic alliances.